B2B Marketing Leadership

Your marketing department,
without the full-time salary

Strategy, channel decisions, budget allocation, team leadership — everything a senior marketing executive does — on a part-time engagement you can start this week.

Talk to a Fractional CMO Is this right for me? ↓
3–15×
ROI vs. Full-Time CMO
2 wk
Avg. Time to First Strategy
50+
B2B Clients Served
$3k–$10k
Monthly Investment Range
What You Get

Everything a CMO does — scoped to what your business needs right now

No seat-filler. No junior-in-disguise. Just a senior operator who's been in the room — who knows what works, what doesn't, and how to get from here to there without expensive detours.

Marketing Strategy

Full-funnel strategy built around your pipeline targets, sales cycle, and growth stage — not a generic template.

Channel Selection & Prioritization

Honest recommendations on where to invest — paid, organic, ABM, content, events — based on what's actually driven revenue for companies like yours.

Budget Management

Channel-by-channel allocation with clear ROI targets. You'll always know what you're spending and what you're getting back.

Team Leadership & Hiring

Direction for your existing marketing team or contractors. Interview frameworks for new hires. Accountability rhythms that actually produce output.

Vendor & Agency Oversight

Evaluate, manage, and hold your existing agencies accountable — or identify gaps where an agency actually adds value vs. just adding cost.

Reporting & Board Communication

Monthly executive reports that connect marketing activity to pipeline and revenue — not vanity metrics your CEO will ignore.

Who This Is For

Built for B2B companies doing meaningful revenue

A fractional CMO isn't for every company. If you're earlier than product-market fit or your main problem is product quality, you'll get more from fixing that first. But if you're past that point — here's what the profile looks like.

Profile A

20–150 employees

Product is proven. Sales is moving. Marketing is either non-existent or scattered — run by people with good intentions but no coherent strategy.

Profile B

No CMO, or a director doing CMO work

Someone's handling marketing but it's not their core competency — they're reacting instead of building. You need strategic direction, not more tactical execution.

Profile C

$500K–$20M ARR

You've crossed the early-stage chasm but haven't scaled enough to justify a $250K+ full-time CMO. You need that caliber of thinking at a fraction of the cost.

Investment

Transparent pricing. No surprises.

Every engagement starts with a 30-minute discovery call — free. We figure out if we're a fit before anything else.

Starter
$3,000/mo
Billed monthly
  • 10 hrs/month strategic leadership
  • Monthly strategy document
  • Bi-weekly async check-ins
  • One channel deep-dive per quarter
  • Email & Slack support
Scale
$10,000/mo
Billed monthly
  • 30 hrs/month — embedded leadership
  • Direct team management & hiring
  • Board-level reporting
  • Strategic planning sessions
  • Priority response, dedicated Slack channel
The Process

From first call to running marketing in four steps

01

Discovery Call

30-minute call to understand where you are, what's broken, and whether we're the right fit.

02

Marketing Audit

1–2 weeks reviewing your existing channels, data, and team. You get a clear picture of where you stand.

03

Strategy Delivery

Custom strategic plan with channel priorities, budget allocation, and 90-day execution roadmap.

04

Ongoing Partnership

Regular cadence — weekly or bi-weekly — with a senior operator in your corner every month.

Stop guessing what's working in marketing

The fastest way to know if this makes sense: a 30-minute conversation. No pitch. No pressure. Just honest talk about where you are and what it would take to get to where you want to be.

Talk to a Fractional CMO
Response within 24 hours. Most replies come same business day.
Common Questions

What people usually ask before we talk

Most consultants deliver a report and disappear. A fractional CMO is an ongoing operational partner — in the weeds with you, adjusting as the business changes, accountable for outcomes not just recommendations. We work in the business, not on it.
That's often the best starting point. Your team is executing but lacks strategic direction. We give them the roadmap — they move faster with better alignment. We also identify where additional headcount or contractors make sense vs. where the team is already capable.
Strategy is delivered in weeks. Channel optimization takes 60–90 days to show meaningful data. Pipeline impact typically shows 3–6 months in for companies at the $1M–$5M ARR stage. We're honest about timelines — not selling overnight miracles.
Our core depth is B2B SaaS, professional services, and industrial/manufacturing companies. We've also worked with healthtech, fintech, and business services. We won't take engagements where we don't have relevant experience — if we can't add value, we'll tell you.
Yes — we offer strategy sprint engagements at $1,500–$3,000 for a focused deliverable (channel audit, 90-day plan, ICP refinement). Most clients start with a sprint and upgrade to a retainer once they see the value. No lock-in required.